GoogZilla = Google 2.0
Google’s database inventions by themselves, according to Stephen E. Arnold, who has written a patent-centric study of the company, show that Google’s research unit has superseded Bell Labs and Xerox PARC as the place for technical innovation in the U.S., if not the world
“Calculating Predator” picks up where “Legacy” left off in depicting Google as more than a search and advertising company. Arnold observes in the study: “Google Version 1.0 was the Web search and advertising company. . . .
“Google Version 2.0 is another creature entirely,” he adds, noting: “I use the term Googzilla to describe the current incarnation of Google. The idea is that Googzilla is big, powerful, and indifferent to the insects and ants crushed by its massive paws. Google Version 2.0 shares the search and ad capabilities of Google Version 1.0, but it is much, much more. . . . With a little more effort, Google could become the largest information publishing, distributing, archiving, and retailing operation in the world.”